Jorge GarciaStrategy & systems

Web attribution

The numbers have
to come from somewhere.

The web side of attribution and measurement: events, sessions, transactions, data layers, customer value, and the reporting that ties them together.

WEB ATTRIBUTIONFIG. 05
Desktop and mobile activity flowing through tags and data layer into dashboards and attribution logic.TagsDATA LAYERDashboardREPORTINGutm_sourcetag managerGA4last clickmulti touch
Screens, tags, and URLs.
Connected into evidence.

A complete measurement system

Collection.
Connection.
Understanding.

Broken tracking rarely stays a tracking problem. It becomes a budget decision made on incomplete evidence, or a forecast nobody trusts.

  1. 01 / Collect

    Events with a common meaning

    GA4 · GTM · Server-side tagging · Data layers

  2. 02 / Connect

    Behavior meets the transaction

    BigQuery · APIs · CRM · POS · Subscription billing

  3. 03 / Understand

    Measurement that informs a decision

    Attribution · LTV · Retention · Looker reporting

Where I work

Enterprise implementation

Multi-brand GA4 and GTM architectures, measurement plans, migrations from Adobe or legacy setups, and documentation a team can maintain.

Attribution

Digital, television, and radio measurement. Custom models, explicit assumptions, and an explanation of what the evidence supports.

Customer economics

Join behavior to actual transactions. Build the cohort, lifetime value, and retention views that make acquisition and pricing decisions more useful.

Audits that lead to fixes

Trace a reporting problem to its source, prioritize what matters, and implement the corrections. The deliverable is a working foundation.

The work behind the specialty

At enterprise scale.

Explore case studies
01 / Measurement
60brand websites
60 brand sitesOne measurement structureUnified sales reporting
Ticketmaster

Sixty sites. One view of sales.

An enterprise migration that connected the measurement infrastructure to the commercial picture.

02 / Data systems
1,000+ → 3tracking containers
Digital + CRM + POSShared data warehouseCLTV & retention
NVA Pet Resorts

From fragmented tracking to customer economics.

A shared data foundation for a portfolio of more than 60 pet-care brands.

03 / Measurement
20+subscription video platforms
Registration & product eventsStripe transactionsConversion & retention
TV4 Entertainment

Connecting the subscription journey to the payment.

Measurement, retention, and funnel analysis across more than 20 video platforms.

A question is a good place to start

What’s not working?

Let’s work on it

The numbers, the process, or the system behind them. Tell me where you’re stuck.