Jorge GarciaStrategy & systems

Chief Strategist — AI Systems & Implementation

The numbers.
The strategy.
The system.

Twenty years turning business questions into systems that answer them.

AI implementation, attribution, business modeling, and the systems underneath. Strategy with the implementation included.

Explore the work Start a conversation
FROM QUESTION TO SYSTEMFIG. 01
Economics, analysis, strategy, automation, attribution, engineering, and forecasting — connected by the right question.The rightquestion.ECONOMICSANALYSISSTRATEGYAUTOMATIONATTRIBUTIONENGINEERINGFORECASTING
Business judgment.
Built into the system.

Experience, in good company

TicketmasterLive NationJdateNVAViking CruisesTescoEdmunds

The thinking. And the building.

A business question
deserves a working answer.

What should we charge? Which customers come back? Why don’t these numbers agree?

I work from the decision backward: understand the economics, build the model, and connect the data that makes it useful. Then I deliver the pipeline, reporting, or automation that keeps it working.

Meet Jorge

Selected work / 01—03

Built for the real world.

All 8 case studies
01 / Measurement
60brand websites
60 brand sitesOne measurement structureUnified sales reporting
Ticketmaster

Sixty sites. One view of sales.

An enterprise migration that connected the measurement infrastructure to the commercial picture.

02 / Data systems
1,000+ → 3tracking containers
Digital + CRM + POSShared data warehouseCLTV & retention
NVA Pet Resorts

From fragmented tracking to customer economics.

A shared data foundation for a portfolio of more than 60 pet-care brands.

03 / Strategy
3 yearslifetime value forecast horizon
Subscriber behaviorLTV & acquisition economicsPricing & channel decisions
Jdate / ChristianMingle

The economics behind a subscription business.

Pricing, acquisition targets, and three-year lifetime value forecasts for an executive team.

How I can help

From the decision
to the last mile.

An ongoing strategic partner or a defined project. The scope follows the problem.

01

Strategic leadership

Turn business experience into decisions you can act on.

02

AI implementation

Connect AI to the work your business actually does.

03

Technology

Build the missing connection, product, or technical system.

04

Attribution

Understand what your marketing is contributing.

05

Tagging & measurement

Get the inputs right before trusting the report.

06

Focused technical projects

Take one useful build from idea to done.

Something smaller? A website, an integration, a report that needs fixing.There’s room for that, too

A company I founded. A product I built.

Quality Analytics

From an attribution question to a software business.

I built the TV and radio attribution platform, led its engineering, and owned its P&L. The work connects the economics, the measurement, and the system that delivers the answer.

Explore the product & the story
QA.

TELEVISION · RADIO
DATA → MEASUREMENT → DECISIONS

One continuous practice. Since 2014.

The perspective of an owner.
The hands of a builder.

I founded Quality Analytics, built its attribution software, and owned its P&L. That changes the questions I ask: will this pay for itself, can it be maintained, and will anyone actually use it?

The longer story
20 yearsAcross business, analytics & technology.
Fifteen years in enterprise measurement.
100+ brandsServed through Quality Analytics
One through lineThe numbers, and the machine that makes them.

A question is a good place to start

What’s not working?

Let’s work on it

The numbers, the process, or the system behind them. Tell me where you’re stuck.